Epoq in the Insurance Journal - The Independent Agent's Choice: Adapt or Fade Away

As 2025 draws to a close, independent agents face a critical decision. Insurance commoditization isn't slowing down—it's accelerating. The question isn't whether change is coming, but whether you'll ride the wave or get swept under by it.

The good news? There's a clear path forward.

In Grahame Cohen's latest Insurance Journal article, he explores how agents can transform from product sellers into indispensable trusted advisors. The secret lies in moving beyond traditional policies and embracing value-added services—bolt-on products that solve real problems for clients.

Think legal services, identity protection, cyber security solutions, and more. These aren't just add-ons; they're opportunities to deepen client relationships and demonstrate irreplaceable value. Cohen highlights several popular options, including Epoq's comprehensive legal insurtech suite, that are helping forward-thinking agents differentiate themselves in an increasingly crowded marketplace.

The choice is yours: strengthen your position as a trusted advisor or risk becoming irrelevant in a commodity-driven market.

Read the full article here:

https://www.insurancejournal.com/magazines/mag-features/2025/11/03/845618.htm

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